Projects
International Public Relations Project-2019
In this hypothetical project, I marketed and introduced plus size clothing from the brand H&M in the United Arab Emirates. The PowerPoint displays the various analyses required to start a campaign in a foreign market including a SWOT analysis that identifies various strengths and weaknesses of this campaign, as well as identifies the potential target publics.
The PDF is the completed strategic planning report. This report includes budget, calendars, objectives, strategies, and a communication plan.
Topics in History: Cold War- Research Paper 2020
One of my interests is learning about history, so while at James Madison University I chose to take a course about the Cold War. This course was only one of the many history courses I have chosen to take during my collegiate journey. In this course, I was tasked to write a research paper that included an original thesis.
This paper is called "The Catalyst" and seeks to prove that the Truman Doctrine acted as a catalyst that has guided U.S foreign policy and diplomacy decisions.
Public Relations Management- Rapid Response 2021
For this assignment, we were instructed to respond to a hypothetical scenario where the CEO of Pepsi stepped down due to insensitive comments. As the hypothetical Vice President of PR for Coca-Cola, we had to create a strategy to respond to this crisis to satisfy our publics and stakeholders. This exercise aided in strengthening my knowledge of crisis PR and how a large corporation should respond.
