Projects
International Public Relations Project-2019
In this hypothetical project, I marketed and introduced plus size clothing from the brand H&M in the United Arab Emirates. The PowerPoint displays the various analyses required to start a campaign in a foreign market including a SWOT analysis that identifies various strengths and weaknesses of this campaign, as well as identifies the potential target publics.
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The PDF is the completed strategic planning report. This report includes budget, calendars, objectives, strategies, and a communication plan.
Topics in History: Cold War- Research Paper 2020
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One of my interests is learning about history, so while at James Madison University I chose to take a course about the Cold War. This course was only one of the many history courses I have chosen to take during my collegiate journey. In this course, I was tasked to write a research paper that included an original thesis.
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This paper is called "The Catalyst" and seeks to prove that the Truman Doctrine acted as a catalyst that has guided U.S foreign policy and diplomacy decisions.
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Public Relations Management- Rapid Response 2021
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For this assignment, we were instructed to respond to a hypothetical scenario where the CEO of Pepsi stepped down due to insensitive comments. As the hypothetical Vice President of PR for Coca-Cola, we had to create a strategy to respond to this crisis to satisfy our publics and stakeholders. This exercise aided in strengthening my knowledge of crisis PR and how a large corporation should respond.
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